Bloom Health is a conceptual nonprofit developed through the AIGA Mentorship Program that explores rebuilding trust in the healthcare system. The project reimagines healthcare branding through a human-centered, optimistic visual identity and an accessible, QR-driven campaign designed to support families navigating healthcare challenges.
Company
Bloom Health
Timeline
2025
—
2025
Role
Brand Development, Brand Design, Editorial Design, Merch Design, UI/UX Design
Bloom Health Development
At the heart of the brand is the lotus logo, a meaningful symbol that encapsulates Bloom Health’s mission. In many cultures, the lotus represents rebirth and resilience qualities that mirror the organization’s commitment to driving real change within a flawed and uncertain healthcare system. Just as lotus flowers bloom in murky waters, Bloom Health aims to bring hope and clarity where it’s needed most.
Bloom Health Development
As part of the AIGA mentorship program, I developed Bloom Health, a conceptual nonprofit focused on rebuilding trust in healthcare. The campaign created a fresh, human-centered brand identity that moves beyond conventional, sterile healthcare aesthetics, using approachable visuals and optimistic color palettes. Promotional posters included QR codes linking to mobile-friendly resources, extending reach and enhancing engagement.
LUKE
SALTER
Bloom Health is a conceptual nonprofit developed through the AIGA Mentorship Program that explores rebuilding trust in the healthcare system. The project reimagines healthcare branding through a human-centered, optimistic visual identity and an accessible, QR-driven campaign designed to support families navigating healthcare challenges.
Company
Bloom Health
Timeline
2025
—
2025
Role
Brand Development, Brand Design, Editorial Design, Merch Design, UI/UX Design
Bloom Health Development
At the heart of the brand is the lotus logo, a meaningful symbol that encapsulates Bloom Health’s mission. In many cultures, the lotus represents rebirth and resilience qualities that mirror the organization’s commitment to driving real change within a flawed and uncertain healthcare system. Just as lotus flowers bloom in murky waters, Bloom Health aims to bring hope and clarity where it’s needed most.
Bloom Health Development
As part of the AIGA mentorship program, I developed Bloom Health, a conceptual nonprofit focused on rebuilding trust in healthcare. The campaign created a fresh, human-centered brand identity that moves beyond conventional, sterile healthcare aesthetics, using approachable visuals and optimistic color palettes. Promotional posters included QR codes linking to mobile-friendly resources, extending reach and enhancing engagement.
LUKE
SALTER