For this project, my objective was to capture and convey the essence of the Fender brand through a thoughtfully designed foldable poster. The final design featured an engaging layout with an informative fold-out section dedicated to the history of Fender, aligning with the brand’s identity and legacy. I produced multiple printed prototypes to refine the folding mechanics, ensuring a seamless and intuitive user experience. To support the promotional effort, I organized and directed a photo shoot featuring the final printed piece alongside Fender products, highlighting its integration within the brand's visual ecosystem.